To many, Black Friday is the official start of the holiday shopping season and is a day to snag great deals on hundreds of products. Waiting in endless lines for the newest tech gadget, discounted TV or the latest toy of the season is a welcomed inconvenience for the money that could be saved. In a way, Black Friday is the survival of the fittest personified in holiday shopping chaos.
[caption id="attachment_3212" align="aligncenter" width="364"] Photo via BuzzFeed[/caption]
However, this is just Black Friday on the surface. To the IT professional, Black Friday is a perfect reminder of how important it is to keep our networks up and running effectively. According to the National Retail Federation, it is estimated 147 million people will be shopping this Black Friday weekend. MarketWatch predicts that Black Friday sales will increase by 3.1% from last year (In 2011, Black Friday sales totaled $11.4 billion). Holiday sales overall are predicted to increase 4.1% to to $586 billion.
This heavy shopping volume, both in stores and online, means an increase in information flow - from credit card transactions to website and mobile traffic. On a typical day, the cost of a network disruption for a company dealing with credit card authorization is $2.6 million per hour. If that is on a normal day, can you imagine if the loss happened on Black Friday? Of course, avoiding downtime is important every day, but when billions of Black Friday dollars are depending on your network...there is no room for error.
Whether you are in the retail business or not, let Black Friday serve to remind you of the significance of building and maintaining network infrastructure that offers both high-performance and reliability. Don't let downtime happen to you. As the end of the year approaches, there is no better time to evaluate your current methods and determine what's working and where there's room for improvement.
Be sure to reach out to us here at CXtec or our friends at CABLExpress if you have any questions or want to chat about your network needs - we'd love to help!