CXtec® customer response to pink troops overwhelming

  • Nov 29, 2017

SYRACUSE, N.Y. CXtec® customers came out in full force this October in support of the company’s inaugural pink troops campaign to benefit the American Cancer Society's breast cancer awareness effort.


During the month of October, CXtec customers received a package of “special edition” pink troops to defend their investment and raise awareness of breast cancer. Customers were encouraged to share a photo of pink troops in action. CXtec received over 100 pink troop photos that can be seen on their Defend Your Investment web page.

“Community involvement has always been at the heart of our corporate culture here at CXtec,” said Renee Duffy, vice president of marketing for CXtec. “Our involvement with the American Cancer Society has been long-standing and while being committed to our community is an inherent part of our a core values, we wanted to get our customers involved as well.”

In honor of the pink troops campaign, CXtec has made a donation to the American Cancer Society® on behalf of its supporting customers.

CXtec had ran a campaign, called Cables for the Cure, donating $100,000 to the American Cancer Society’s fight against breast cancer.

CXtec’s Defend Your Investment Troops program is nearing its fourth year of completion. The program was started in 2014 as a way to reward customers for their support of a CXtec’s equal2new® product purchase.

For additional information about CXtec, call 800-767-3282 or visit

About CXtec: CXtec is a full-service lifecycle management partner focusing on certified pre-owned equipment, asset recovery, and third party maintenance, allowing its customers to maximize their technology lifecycle. Its brand of equal2new® certified pre-owned networking and voice equipment is backed by an industry-leading lifetime warranty. Its IT asset disposition services maximize the value of used technology. Its RapidCare® third-party maintenance offering provides an alternative to OEM support at a fraction of the cost.  And CABLExpress®, a brand of CXtec, manufactures high-performance data center cabling products. CXtec has been ranked on the CRN Solution Provider 500 list of North America’s Top Technology Integrators for 17 consecutive years. CXtec’s headquarters and its Technology Certification and Distribution Center are located in Syracuse, NY. For more information, visit